Cause Related Marketing
In today’s society, charity and cause related marketing is highly important for several reasons. Not only does it align your brand with a good cause, it also creates newsworthy content for your product, which will maximize positive brand recognition. These causes can involve celebrities, media, events, campaigns and more. They can range from simple one‐ day charity drives to more complex, on‐going projects.
Includes developing and executing charity programs, celebrity involvement, media pitching, event planning and implementation, etc.